He and his wife Claire, both University of New Hampshire graduates, moved to Concord at that time to live and raise a family. Today, the company has 16 Cicerone Level I certified employees, and is considered the premier craft beer distributor in the state. Bellavance as a saloon and beer, liquor and soda wholesale business at Canal Street in Nashua, N. Its first location was in an old mill building on the tidal portion of the Lamprey River in Newmarket.
Origins[ edit ] Rainier ad in The Seattle Republican newspaper. The original brewery dates all the way back to when A.
They launched Rainier beer in  and would produce and distribute Rainier for the next decade. InRabbeson sold his brewery, along with the Rainier brand, to Kopp and Hemrich. The Prohibition era[ edit ] Kopp and Hemrich produced Rainier beer in Washington untilwhen the state of Washington enacted its own prohibition, 4 years before the 18th amendment enacted the nationwide prohibition.
The company survived prohibition by producing a variety of different nonalcoholic products. After Rainier Brewing Company resumed producing "Rainier Beer" after the end of Prohibition and its advertisements became ubiquitous in the Seattle-Tacoma area, a rumor began circulating that the brewery's owner, Emil Sick, had bribed a Washington state committee with free beer to name the local mountain " Rainier ".
This, however, is an urban legend and can still be heard today among Tacoma residents who preferred the alternate name of "Mount Tacoma". The Spokane brewery closed in Creative packaging[ edit ] From toRainier came packaged in a series of decorative beer cans known as the Rainier Jubilee Series.
First in the series were a set of Christmas cans marketed in late and again in late ; these cans are rare and highly collectible today.
The Christmas cans proved such a success that Rainier's use of decorative Jubilee Series cans continued for over a decade, with thousands of different designs. Most of these are not as rare and collectible as the Christmas cans, but the "reindeer" cans which were sold only in Alaskaand the first pull tab Jubilee cans made only in the last couple of years of the Jubilee Series are also considered rare.
Later, the Rainier brewery would also take over brewing Heidelberg beer after its brewery in Tacoma, Washingtonclosed. Each of these brands as well as rival Northwest brands Lucky LagerOlympiaand Blitz-Weinhard were once staples in the Pacific Northwest beer market, but starting in the s and s began losing market share to the major national brands.
Sound man Joe Hadlock of Bear Creek Studio joined the cohorts of Heckler Bowker for 14 years of creating noise and music for these advertisements. Some of these surrealist advertisements noted by Seattle Magazine included the Running of the MFRs Mountain Fresh Rainiers a parody of Running of the Bulls featuring bottles with legsand frogs that croaked "Rainier Beer" a motif appropriated many years later by Budweiser.
Mickey was dressed in a Mountie costume alongside his wife Jan as they sang. Most airings of this commercial ended with Rooney pouring a bottle of Rainier into her proffered glass, but occasionally a version was aired in which he poured the beer into her cleavage.
One ad featured a motorcycle that revved "Raiiiiiiiii-nieeeeeeeer-Beeeeeeeer" while zooming by along a mountain road. A version of this commercial that played on radio featured the sounds of different brands of motorcycles making the "Rainier Beer" revving sound. The whole commercial was reportedly shot on the first take, a great relief since it took all day to set up.
There were even costumed MFRs that made promotional appearances at supermarkets during this period. Several commercials were parodies of movies, TV shows and famous spokespeople of the time. For example, a couple made references to popular Saturday Night Live skits: Two commercials featured a Tarzan character where his yell is "Raaaiiinn-iiieeer!
A commercial featured a silhouette of Alfred Hitchcock who would morph into a beer bottle. Another commercial featured a John Houseman imitator when Houseman at the time was a spokesperson for Smith Barney.
Another series of commercials featured a Lee Iacocca impersonator walking through stacks of beer cans. One final series of commercials was the Rambo like character called "R-bo", played by Dan Roland.
The "R-bo" commercials were filmed in three parts; only two of those commercials aired, however. The third commercial was never seen, because Rainier Brewery was bought out by another brewing company.
Demise[ edit ] In the brewery was sold to G.
Heileman Brewing Companyand passed through several more hands before finally winding up owned by Pabstwhich closed it in The Olympia Brewing Company closed in Rainier Beer is now brewed under contract in Irwindale, California.
Sleeman then became the Canadian manufacturer and distributor.
The GABF recognized Rainier again in, and with the gold medal for Best American-Style Lager as well as silver medals in the same category in and The logo has gone through a few redesigns, having adopted the current "R" logo since the s.
Before that, the logo contained baseball style word mark with the "R" logo, shown in early s advertisements up until the s.
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After that, the word mark changed to go with the revised "R" logo, and it's still being used today. Around that time, a red neon "R" logo sign was placed on top of the brewery, which was only lighted on one side[ citation needed ].
After Tully's leased the brewery inthey replaced the iconic "R" with a green neon Tully's "T" sign. On September 18,Tully's under new owners decided to replace the green "T" with a replica of the red "R" sign. The green "T" sign was removed on September 30,and the new red "R" sign was installed on October 24, U.S.
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